Brisk uptake for Lyrica as ad campaign evolves – Medical Marketing and Media

by General Manager on 5th January 2008

in All ME/ Chronic Fatigue Syndrome And Fibromyalgia News

Brisk uptake for Lyrica as ad campaign evolves
Medical Marketing and Media, NY - Jan 3, 2008
If unbranded direct-to-consumer ads promoting Pfizer's Lyrica for fibromyalgia moved the needle on prescriptions, branded creative could boost uptake even

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